Like most of you, I’m tired of spam.
When my phone rings, most of the time my device shows it is “Likely Spam”. In such cases, if the call actually connects, I end up talking to an overseas call centre telling me their air-duct cleaning crews are in my neighbourhood and can offer me a special rate. Or, people claiming to be calling from the “promotions department” of [insert name of phone company], offering deals too good to be true. Or, it is a recording from scammers claiming they are my credit card company (or Amazon) flagging potential fraudulent transactions – ironic, right?
And then there are the emails that get past my spam filters. Somehow, I got added to a US-based medical professional mailing list and I have been receiving all kinds of messages targeting a doctor in the Phoenix area. (As an aside, I wonder if the doctor in Phoenix is receiving telecom newsletters.) That medical mailing list is being sold to pharmaceutical companies, training companies, real estate firms, auto dealers, and anyone else who wants to reach doctors in Arizona. Most of the time, I click unsubscribe and that ends it – but just for one company.
A couple of weeks ago, I received an invitation to a webinar about some new treatments for drug-resistant bacteria. As fascinating as new antibiotics might be, my evenings are tied up. (I just don’t want to miss watching the Stanley Cup playoffs.) Most significantly, there was no ‘unsubscribe’ button. The sender was from a company with a market capitalization measured in the hundreds of billions of dollars. In other words, this was not your classic spam.
In Canadian Anti-Spam Legislation (CASL) lingo, this was an unsolicited commercial electronic message sent by a company with pretty deep pockets. They should know better. Even in the US, there are rules known as CAN-SPAM that cover these kinds of things.
And like I said, I’ve gotten kind of tired of spam. So, I decided to stop ignoring it. I dealt with the source directly. This is a real company, with revenues that are approximately double the entire Canadian telecom sector. I figure they have an army of lawyers who would not want some renegade salesperson to be harming the company brand.
I called their Canadian customer service line and reached a supervisor who was actually quite sympathetic. From her, I learned the name of the Canadian head of legal, and from the corporate website, I found the name of the global chief legal officer. The company uses a standardized email address scheme which enabled me to send my official complaint in writing.
I had an immediate automated response from the customer service email address with a case number. I heard back from the Canadian legal office within a couple of hours, letting me know that the team appreciated the importance and was investigating. Within a week, I heard from the US-based corporate chief privacy officer, who identified the steps taken to remove my address from various company distribution lists. The company was still working to identify the third-party source that originally provided my information. A few days later, I was updated with the name of the list provider and provided with assurances that my information was removed from their databases.
A review of my past posts about CASL will show you that I was never a fan of the legislation. I continue to think that it has done more harm to legitimate business communications while doing little to reduce harmful and fraudulent spam. Twenty years ago, I wrote how people can take matters into their own hands.
So I did.
No regulatory submission. No fines were issued. I was fed up with the medical / pharma spam, so I dealt with it. At least those annoying health care related emails will slow down, even if not fully come to a stop.
Now, I wonder if I say “yes” to getting my ducts cleaned, could I get those calls to stop for a couple years?