If you don’t read the papers, you are uninformed. If you do read the papers you are misinformed.
Mark Twain
What do we say then, about the impact of YouTube on corporate advertising and spin-off parodies? In a story in the NY Times, Matt Lindley, an executive creative director at Arnold Worldwide says “I consider it the highest form of flattery to show up on YouTube.” His firm created a campaign that has made its way to YouTube with originals and parodies showing up in a search under Vonage.
My personal favourite parody ad on YouTube is the parody for Volkswagon, celebrating German engineering.
On the unmoderated, user-created internet, how do you know what is real? What is fake? How do companies protect their brands and their image in this environment?
As important, how do companies leverage the power of alternate distribution of their messages?
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IPTV, YouTube, Volkswagon, Vonage, Mark Twain, NY Times