Yesterday, the OECD released a new study of mobile pricing and the CBC interpreted it with a leadoff paragraph saying
The average Canadian cellphone user is paying among the highest bills in the developed world, according to a new international study.
Actually, the OECD study said nothing of the sort.
What the OECD study said was that in their mythical world, if the average Canadian used their mobile phone the way they constructed an average handset user, we would be paying rates that are higher than most European countries, but less than Americans. The OECD service definitions should cause serious researchers to laugh.
There are so many problems with the OECD study that I am troubled with where to begin. To start with, the OECD defines a light user as someone who uses their phone for one minute a day (30 minutes a month) and sends a text a day, plus an extra one each week. In OECD-land, a medium user is someone with 65 minutes per month and 12 texts per week while a heavy user is 140 minutes per month and 55 texts per month. The OECD says our heavy users pay about $42 per month.
Well guess what Canada, our average users are actually using way more than double the OECD model of heavy users. According to Rogers recent financials, their average monthly minutes of use was 604 – more than 4 times the OECD heavy user. Bell and TELUS average customers weren’t as high but were still well off the charts by OECD standards (316 and 402, respectively).
Of course an explanation for these numbers also reveals the most significant flaw in interpreting the OECD figures. The OECD doesn’t look at users costs, they look at phone costs. And since so many European users have more than one phone, the average European user is paying more than one bill. When you normalize the data to consider those supernormal penetration rates, suddenly you start to understand what is really going on.
If you have penetration rates of more than 150%, who do you think is paying the bill for the extra phones?
I won’t even get into the fact that outside of Canada and the US, it costs the caller an outrageous premium to call a mobile handset. Those costs, incurred by the caller, were ignored by the OECD. I’d call that a cost of mobile.
Oops.
Of course, in depth analysis won’t produce as eye catching a headline.