Free calling

In an article this week, CARTT is reporting that Rogers employees will get free calling to countries involved in Israel’s war against terror.

Rogers President and COO Nadir Mohamed wrote in a memo:

It’s almost impossible to miss the daily media coverage of the events in Lebanon and Israel, and I imagine that if you have family or friends in the area, you are paying even closer attention – searching for information about what’s going on in an ever changing situation.

Over the past couple weeks we have written about the outrageous long distance rates that Canada’s mobile wireless companies are extracting from their customers.

Maybe someone at Rogers has been reading this blog. Maybe Rogers will look at the stimulative effect on airtime by making overseas long distance more reasonably priced (or free). Maybe we’ll see some creative market research emerge from this generous and thoughtful employee benefit.

Just maybe.

Otherwise, for the rest of us, we’ll have to use alternative cellular long distance plans like Cell 100 from Telehop.

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