Telecom telemarketing

Two different 3rd party telemarketing companies called me yesterday evening, each caller representing a different telecom company.

Both calls had substantial delays connecting an agent to the line, once I answered. Both apologized for the delay, explaining that a computer does the dialing – really, I didn’t know about those predictive dialing things. One of them had a line that was filled with static. The other had a headset with a poorly positioned microphone. One call was from off-shore; the other domestic.

Don’t you think that companies selling telecom services should use technologies and agents that produce crystal clear, pindrop connections? If my time isn’t worth the cost of having your agents waiting for me to say hello, then you don’t value me enough as a customer.

If sales agents use equipment and connections that result in a less than perfect experience, do you really want to do business with that company?

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Easing the rules for foreign TV in Canada

In 2004, when the CRTC permitted Al Jazeera to be carried by Canadian broadcast distributors (BDUs), it imposed conditions that required the BDUs to monitor the broadcasts and block abusive content. Rogers has estimated the cost of such activity to be in the order of $625,000 per year, plus a one-time cost of $20,000.1 So far, no Canadian BDU, nor the broadcaster itself, has implemented a solution to ensure that the broadcasts conform to Canadian law.

The CRTC has taken a different approach with its recent approval of 9 non-Canadian Chinese language services, including one with a previous history of abusive programming. The CRTC found that CCTV-4 programming in 1999 and 2001 was inappropriate, but it was unable to conclude that this is still the case today.

In light of the age of the stories and the absence of any concrete evidence as to similar comment since, the Commission is unable to conclude, with a reasonable degree of certainty, that the stories in question are typical of content currently aired on CCTV-4.

The CRTC accepted an undertaking from the broadcaster’s agent, China International Television Corporation, that it “obeys the laws of every country in which its services are broadcast and Canada will be no exception” and that it “will comply with the provisions of the relevant codes that govern Canadian broadcasters.”

The Commission will expect CCTV-4 to ensure that abusive comment is not aired when the service is distributed in Canada, failing which, the service could be removed from the digital lists.

It is a similar, but different approach to apply Canadian standards to programming on Canadian broadcast distribution networks.


1 Cited in paragraph 56 of CRTC Broadcast Public Notice 2006-166.

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How to annoy your customers

I have a painfully low tolerance for lousy customer service.

I can accept and understand that problems occasionally happen with all services. It doesn’t matter if we’re talking telecom, TV, airlines, whatever. In my view, what distinguishes great companies is how they respond to these troubles.

Why is it so hard to find service excellence in consumer telecommunications services? Sometimes, it just seems telecom service providers are willing to annoy their customers, one at a time. I’d like to believe this is an unintended consequence, rather than a strategy – but there seems to be uniformity in the delivery of disappointment through mediocrity.

My latest experience is with my high speed internet service provider (you know who you are). In the spirit of the season, I will leave out the details, but customer service rep I280 and her boss, Greg, didn’t seem to want to hear that your auto-dialling announcement machine was broken and bothering me. Greg claimed he was as high up as escalation could go. If senior management wants to hear about it, call me – I have it documented. It will be fun to compare his notes to mine.

The report of the Telecom Policy Review panel called for a new Telecom Consumer Agency. Customer service and consumer issues will be advanced as market forces lead the regulation of the industry. I don’t think that these issues should necessarily get resolved by a government body. But I’d love to see a publication of comparative tracking reports, the way that US airlines are scored on various performance indicators. Track outages as a start, as I suggested 2 months ago.

That little bit of information would lead to more informed and more empowered consumers. Then we can talk about real market forces.

Clarifying system access fees

Among the top sources of hits on my blog over the holidays so far? The search terms “System”, “Access”, “Fees”.

The good news is that a lot of new people bought phones over the holidays. The bad news is that this search expression implies that users still aren’t clear or aren’t happy about these fees.

My position? I hate system access fees, as regular readers are aware, but don’t interpret that to mean that I oppose the fees. Huh? What does that mean, you ask?

I don’t think wireless carriers should be price regulated. In fact, I can even support carriers charging whatever the market can bear. The CRTC has determined, correctly, that wireless services are sufficiently competitive that price regulation is not necessary.

So what is the issue?

To me, it is a matter of fairness. I just think that the industry misleads consumers about the system access fees and my biggest concern is that carriers use the system access fee to change prices in the middle of a contract period.

No matter what the carriers say, system access fees are just another source of revenue. Let’s be clear: the system access fee has absolutely nothing to do with what the carriers say it is for. By the way, only Rogers explicitly clarifies on its website that the charge is not a “government charge”, as many people believe, including many of the sales agents and representatives for all of the carriers.

Bell says:

System Access Fee: The fee payable by you to cover the costs associated with operating and maintaining the Bell Mobility network, including costs for ongoing maintenance, new equipment installations and technology upgrades.

Telus says:

The System Access Fee covers a number of costs, including: spectrum acquisition and licensing charges, contribution charges to help subsidize residential telephone service in rural and remote areas, costs associated with area code changes, invoicing requirements for special needs clients, relay services (TDD) and related costs. The remainder, if any, goes towards the costs of operating TELUS Mobility’s national wireless networks, including new equipment and installations, ongoing maintenance and technology upgrades.

Rogers says:

The system access fee is charged to help cover the costs associated with the ongoing operation, maintenance and upgrading of the wireless network. The fee is not required by nor collected for the federal government or any of its agencies.

What this is saying is that the system access fee is just another way to recover the costs of doing business, the costs of goods sold. If I sign a contract for snow removal for the winter, my guy doesn’t get to raise the rate in the middle of January and add an extra fee to cover the cost of repairs or a new pick-up truck.

What can the carriers do about system access fees to make them more fair and thereby more palatable?

Either protect customers under contract from system access fee rate hikes or release them from their contractual obligations. That would be fair. That would make system access fees acceptable. When a customer signs up to a 3-year contract deal but finds out that a substantial part of their monthly fee has no price protection and can be changed on a whim, something is seriously wrong.

This is where governments should step in if the carriers won’t clean up their act on their own. It is a matter of consumer protection.

How about a New Year’s resolution from various players in the wireless industry to reform your ways? I hear there is a new sheriff coming to town.

FutureShop.ca couldn’t handle the volume

Future Shop not availableAlthough Mark Evans and Rob Hyndman both wrote recent posts about the eMarketer’s recent report about the slumbering state of e-commerce in Canada, at least one Canadian website couldn’t cope with demand.

Future Shop’s website was overwhelmed on Christmas Eve with people trying to get early access to its Boxing Day prices.

The sale was advertised to begin at 8:00pm on December 24, but users received a message for at least the first two hours saying:

The request cannot be processed at this time. The amount of traffic exceeds the Web site’s configured capacity.

Even after the website came up, the “buy now” button showed signs of being overwhelmed as well. It just didn’t pay to try to beat the rush to buy disk drives, a colour laser printer or expensive SD cards for the new cameras.

What was it? Unexpected demand, poor infrastructure planning, simply not being ready on time or the misfortune of a server outage taking place on one of the toughest nights to get people to work?

It doesn’t matter what happened. These kinds of problems reflect poorly on more than just Future Shop. When a major retailer fails to provide even adequate service levels (let alone a superior shopping experience), it can discourage users from even trying other sites.

I’ll send my son to the store when it opens at 6:00am on Tuesday. That’s what kids with driver’s licenses are for, isn’t it?

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