A technology trends study was released yesterday by the Media Technology Monitor that found usage and buying habits range significantly across the country.
Vancouverites are the most likely to use the Internet at home, Toronto has the most gadget users, and East Coasters are the least likely to have a house full of tech toys
While disposable income levels certainly play a role in regional disparity, other demographic factors, such as age might also be correlations worth examining.
About 91 per cent of Vancouver residents over 18 have Internet access at home, compared to the national average of 85 per cent among anglophones, and 80 per cent of francophones living in Quebec. Those least likely to have Internet access at home were francophones living outside Quebec, with only 71 per cent connected. They also had the highest usage of old-fashioned dial-up access.
What factors can be stimulated to increase technology adoption in below-average segments?