Last November, Bell Aliant launched a series of residential internet support services under the banner of Aliant Expert. The service was brought to my attention this morning by a reporter who was following up on it.
When the service was launched, Aliant was the first telco in North America to offer such services. For many consumers, setting up home networks, connecting digital entertainment is a non-trivial task.
It seems to makes sense for a telco to try to build upon or re-establish the trust relationship with its customers. These services leverage the fleet of service vehicles and human resources that communications companies have deployed throughout their service territory – a greater presence than any chain of electronics retailers.
Will we see more carriers following Aliant’s example in the consumer space?
The theme of The 2008 Canadian Telecom Summit, taking place June 16-18, is Maintaining Relevance for the Customer.
Technorati Tags:
Bell Aliant