RIM needs greater urgency

There is too much complacency in Waterloo.

Employees don’t seem to get it – RIM needs to crank it up a notch, in every position, at every level. I watched an ad featuring Apple’s Facetime and had to ask myself why Blackberry Messenger – RIM’s key differentiator – has had so little enhancement in the past couple years. Blackberry’s Desktop Software offers very few options for synchronizing (Yahoo and ASCII), but the Yahoo sync has been broken for months since Yahoo updated its calendar. RIM hasn’t bothered to update its code.

Despite having regular employment reviews that provide comfort, RIM should be looking at every position to see if it is really needed or if it can be outsourced. Some of this kind of shakeup needs to happen right away, if only to get everyone in Waterloo, the Board included, to realize that they need to develop a heightened level of urgency.

1 thought on “RIM needs greater urgency”

  1. I have a question. I am about to sign a new contract with my cell provider. I want a Blackberry Torch, my last Blackberry Curve, died, 2 weeks ago. I am not sure if I should rush in to get this on a 3 year plan.. I am very conflicted Not only that, but I want to make sure that the Blackberry Torch can take the new software. What should I do.

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