Competing on the high end

Last week, Rogers announced the launch of its Chatr brand, aimed at the lower price end of the market.

Yesterday, there were two announcements from TELUS that point to the other end of the spectrum:

• Dual Cell mobile data to offer speeds of up to 42Mbps; and
• a Content Delivery Network partnership agreement with Edgecast.

These announcements seem to point to TELUS increasing the state of competition at the high end of the telecommunications market, with advanced services for mobile and internet hosting.

As I mentioned to Network World, when asked to comment on the Dual Cell announcement:

increasing [market] share doesn’t always mean dropping your prices; investment may allow you to increase your average revenue per user

A healthy competitive marketplace can be characterized by vibrant competition among various service providers, including investment in innovative new products and technologies. It is more than just price.