Hitting one out of the park

Mike lazaridisRIM released its quarterly results on Thursday, and exceeded analysts expectations for revenues and cost improvements, showing its efforts to reach into consumer markets have paid off, despite the challenging economy.

Consumer electronics have the challenge of often fickle demands, leading some analysts to continue to be cautious. Still, RIM has been able to broaden the array of products being offered and is doing so cost effectively.

RIM now has 25M subscribers, half of which are said to be from outside their traditional business base.

Co-CEO Jim Balsillie told analysts on a conference call:

RIM launched a record number of new products during the year, and the acceptance of these products outpaced our expectations and led to continued market share growth and record financial results

He also said that the “Storm” was helping to drive record levels of subscriber growth at carrier partners.

RIM’s co-CEO Mike Lazaridis will be a keynote speaker on June 15 at The 2009 Canadian Telecom Summit. Have you registered yet?

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