Despite the fact that Cindy Klassen is from Winnipeg, I wasn’t expecting MTS / Allstream to be her telecom sponsor. With all the money that Bell Canada is pouring into the Olympics, I sure thought that Cindy would have ended up with Canada’s biggest phone company, not the underdog from Manitoba. Maybe this speaks volumes about support for the hometown company by Canada’s most decorated Olympian, rather than her succumbing to the easy temptation of endorsing the wares of the highest bidder.
Let’s see if MTS is able to translate this gold-medal win into a momentum that leads their sales teams to upset Bell and TELUS in the marketplace.