As I wandered the floor at Allstream’s customer event today at the National Trade Centre, I couldn’t help but think back to the days of the CBTA and the masses of telecom customers who used to be so thirsty to drink from the fountain of knowledge at industry trade shows. Now, trade shows are a thing of the past – at least in Canada – and companies like Allstream have to put together their own events in order to get the word out to the masses.
We have consciously avoided the trade show route for The Canadian Telecom Summit. Instead, we think that people benefit from presentations given by the top leaders of all segments of the industry – avoiding sales pitches and instead delivering messages of thought leadership. It’s 3 days of networking and our fountain of knowledge is more like a firehose… come try to take a sip!