Inukshuk

InukshukAt long last, Inukshuk‘s national wireless service took flight today with offerings by both of its owners, Bell and Rogers. Mark Evans writes about the two offerings and laments the lack of a real national broadband alternative. He rightfully acknowledges the interesting exception in Western Canada where Inukshuk’s infrastructure allows Bell and Rogers to become two new alternatives to Shaw and TELUS.

It all just doesn’t seem to hold up to the dream that was announced by Inukshuk’s founding shareholders Allstream, Microcell and NR Communications back in November 2003. At that time, John McLennan said:

This venture is very exciting and is part of Allstream’s strategy to utilize disruptive technologies, as we continually look for new ways to serve our customers better and expand our addressable markets

The excitement for that strategy didn’t seem last very long. Only a few months later, Allstream merged with MTS and shed Inukshuk. When the CRTC and the TPR panel have been continuing to drive a facilities-based competition policy, Allstream’s sale of its interest in Inukshuk appears to be one a major miss.

Is there a market for pure roaming internet? We’ll see how Sympatico Unplugged and Rogers Portable Internet play out. I’d still like to see any of the fixed line broadband players come out with Inukshuk-based churn-innoculation against the community broadband initiatives with an ‘away from home’ roaming service: Get the wireless service as an adjunct to your residential fixed service for when you are on-the-road.

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