Owning the news

Last week, TELUS seemed to own the telecom business press.

4 major announcements: starting last Friday with its broadband capital expansion program, Monday’s income trust, Wednesday’s Ontario government contract win and Thursday’s ground breaking on the $250M Toronto headquarters building. I suspect that members of the press were starting to have trouble running their stories and convincing their editors that they aren’t working for the TELUS PR department.

It is tough work for all the parties, including the reporters who have to find fresh angles for their colour commentary. As a result, both Mark Evans and Catherine McLean picked up on a speculative remark by TELUS CEO that a consumer land line business in Ontario and Quebec, or even international opportunities could represent future sources of growth.

I think these are way, way off into the future, if TELUS goes there at all. There is still a lot of growth to be derived from mobile wireless, both from increased industry-wide penetration of handsets and ARPU enhancement from multi-media content.

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