A few weeks ago, in considering the impact of the BellSouth acquisition, I asked “How many AT&T golf classics can there be?” Well, I guess one more isn’t going to hurt, for now: the BellSouth Classic has been rebranded as the AT&T Classic.
The press release notes that AT&T also sponsors The Masters, the AT&T Pebble Beach National Pro-Am, and two Champions Tour events in San Antonio, Texas headquarters for the former SBC, and Los Angeles, formerly PacBell’s turf.
When the existing contracts come due, will the AT&T; brand still be this prominent in the PGA? Will Voice 2.0 or Web 2.0 companies find the same value or are they after a different demographic?