It struck me, as I was looking at some of the logos on the fields and watching commercials, that college bowl games and other sporting events have to find new sponsors in the wake of further consolidation in the telecom sector. Both service providers and equipment suppliers have been active in branding various events. A decade ago, it seemed every car in Indy racing was sponsored by some telecom industry player – the image of speed tied in nicely to fibre networks, I guess. Regional golf tournaments used to have regional phone companies sponsor them. How many AT&T; golf classics can there be?
College football, car racing, golf tournaments. Victims of corporate mergers. Don’t be surprised if we end up with more beer commercials as a result.
Did the FCC think of those kinds of issues?
Technorati Tags:
ATT, FCC, Bell South