Bell Canada wasted no time in launching a Mobile TV service. Only a week after the CRTC’s decision, Bell introduced a service to make full length movies available on cell phones, on-demand.
Mobile Movies features playback controls including play, pause, fast forward by chapter and rewind by chapter using a navigation bar. Customers can still receive calls and can exit movies at any point and resume from where they left off. The rental period varies from movie to movie and begins when you rent the movie, regardless of when you watch it.
The service offers a range of recent movie releases and classics from distributors such as Walt Disney and Sony Pictures.
Given the attention that TELUS has attracted on its adult programming, (see National Post, for example) will Bell include controlled access to this sector – a major money-maker for TV pay-per-view?