The price of quality

Many of you know that in the olden days, I would frequently travel to Israel to visit family and catch up on some of the latest innovations in the world of technology.

Thanks to COVID, it has been 21 months since my last visit, but the borders have cracked open and I am in Israel again at long last.

Spring and Fall are my favourite times of year to be here. I’m not crazy about the heat of Summer, but that’s on me.

In the month leading up to Hannukah, bakeries in Israel try to out do each other with special edition donuts, known as sufganiyot, with prices for some of the fanciest approaching $10 each. Each!

Why would people line up for $10 donuts, when supermarkets sell sufganiyot for $1? I’m sure there is a metaphor for telecom hidden in there… somewhere.

I’ll do some primary research over the next few weeks, trying to figure out what justifies the price of quality. I think I will start with the cassis cheesecake, please.

I know. It is a sacrifice, but inquiring minds want to know.

You’re welcome.

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