We love to hate our service providers
Why do so many hate their communications service providers?
The feeling comes to the fore whenever a comparative report shows that we have the world’s priciest this or the world’s lowest that. Playing to a popular view, academics and analysts alike fail to look at the data to see if it passes reasonableness tests (what I like to call the smell test).
The latest entry to attract attention is a study [pdf, 130KB] from New America Foundation. Using a sample size of one (a single calling plan from Rogers), the study says that Canadians suffer from paying the highest mobile phone rates in the world. Had anyone looked at the footnotes, they would readily see that the Canadian pricing appears to have been overstated – doubled, in fact: the sampled 250 minute plan includes a ‘double minutes option’, among other call volume options (such as My5 Canada-wide, Unlimited Rogers calling, etc. That means that at worst case, a customer would get 500 minutes for the CAD$40 price, not the base 250 that apparently was used by the study.
I won’t comment on where the corrected amount would place Canada in the rankings, because I am left with no confidence that the other countries were correctly sampled either.
Why didn’t any of the smart people who tweeted the links to New America Foundation pick up on this pretty obvious error?
We see a new campaign from Mobilicity that is looking to capitalize on the negative feelings that so many Canadians have for their service provider. Mobilicity has invited Canadians to share their “mobile bill horror story” with a contest called FMyBill.
So why do so many Canadians hate their wireless service providers? And our internet companies. And our phone and cable companies.
The service providers have worked hard to develop bundles to entice customers to get everything from one company. Many Canadians have chosen to get multiple products from their service providers – that would usually be seen as a vote of confidence in the relationship.
So, why do we love to hate them so much?


Could any of us not be captivated by the images streaming to us from