CASL costs consumers

The government couldn’t be happier. The CRTC has reported since the  that it has already received more than a thousand complaints since the anti-spam law took effect on Tuesday. CBC reported in the most dramatic fashion: CRTC flooded with more than 1,000 anti-spam complaints. “Flooded”!

The Industry Minister’s press secretary went onto Twitter boasting that this is evidence of how serious a problem we have:

CASL evidence of need

How does the sudden tracking of complaints show spam is a serious problem? 10 years after there was an anti-spam task force – that’s right, 10 years – the press secretary to the Industry Minister says that 1000 complaints “shows this is a serious problem.”

The reality is that 1000 isn’t really such a large number. Remember that there are more than 30 million internet users in Canada and there are billions of spam messages being trapped by Canadians’ email systems every day – most never reaching the end user. The 1000 complaints from 35 million users should be compared to about 500 complaints being received by the CRTC every day for violations of the national Do Not Call List – a system that has been operating for more than 5 years already. There are only about 40% as many phone numbers in the DNCL as there are email users. So the CRTC was not “flooded” with complaints.

Indeed, just last week, CRTC chair Jean-Pierre Blais boasted that the commission was over-staffed in anticipation of CASL coming into effect: “we have more than enough human and technical resources to do whatever is needed to ensure the law is upheld.”

Unfortunately, the number of complaints doesn’t indicate anything about the effectiveness of the solution. Or the lack of effectiveness of this government’s solution. Or the cost to the economy of what has been imposed.

One might have hoped that 10 years would have produced better evidence.

Of course, proper evidence might have avoided the regulatory over-reach of Canada’s Anti-Spam Law (CASL). Jeffrey Graham, of Borden Ladner Gervais asks “Why would it not be enough for the law to simply provide that if there is an existing relationship, broadly defined, and an effective opt out right clearly identified in the promotional emails, the public interest is adequately protected?” In his OpEd in the Financial Post, he says that the compliance costs could be in the hundreds of millions of dollars.

In a commentary called “Spamaflop! Why Ottawa’s spam ban law is absurd and should be overturned“, Terence Corcoran cites Barry Sookman of McCarthy Tetrault in considering the impact on Canada’s economy:

The anti-spam law, he says, is an infringement on “commercial speech,” which is guaranteed under the Charter of Rights and Freedoms. The law “ignores that consumers benefit from receiving useful information about products and services” ‘ from businesses. It increases competition and expands consumers’ market knowledge.

Commercial Electronic Messages – and I mean otherwise legal, non-fraudulent, non-malicious messages – increase competition and expand market knowledge. Why would we want to block increased competition?

Recall from my blog post earlier this week that former Industry Minister Tony Clement claimed that 35 million Canadians disagree with my views on CASL.CASL 35M Consumers

If there are consumers who believe that CASL is worth the costs of compliance for Canada’s business community, I wonder if they understand the costs that are ultimately being borne by them? The direct costs will ultimately be passed on to Canadian consumers, as will the costs associated with reduced competition and reduced market knowledge.

Our government has imposed yet another impediment to the adoption of e-commerce and information technology in Canada. It is another contributor to lower levels of competition across the board in Canada’s economy.

CTS14 on demand

Once again, CPAC recorded portions of The 2014 Canadian Telecom Summit and a number of sessions are now available for viewing on demand:

  • Keynote address – Monday, June 16, 2014: Guy Laurence, President & CEO, Rogers Communications
  • PanelCompetition in Telecom – Monday, June 16, 2014: Robert Crandall (Brookings Institution), John Mayo (Georgetown University), Eli Noam (Columbia University), Roger Ware (Queen’s University), Leonard Waverman (McMaster University) and moderated by Dvai Ghose (Canaccord Genuity)
  • PanelThe Continuing Evolution of TV – Monday, June 16, 2014: Dave Caputo (Sandvine), Dragan Nerandzic (Ericsson Canada), Charlotte Burke (Quickplay Media), Michael Hennessy (CMPA), David Purdy (Rogers Communications) and moderated by Jeff Fan (Scotiabank)
  • Keynote address – Monday, June 16, 2014: Bernard Lord, President & CEO, CWTA
  • Keynote address – Tuesday, June 17, 2014: Tony Ciceretto, President & CEO, Cogeco Data Services and Peer 1 Hosting
  • PanelThe Regulatory Blockbuster – Tuesday, June 17, 2014: Jonathan Daniels (Bell), Ken Engelhart (Rogers Communications), Ted Woodhead (TELUS), Chris Tacit (Tacit Law), Simon Lockie (WIND Mobile) and moderated by Greg O’Brien (editor, Cartt.ca)
  • Fireside chat – Tuesday, June 17, 2014: Jay Mehr, EVP & COO, Shaw Communications
  • Keynote address – Wednesday, June 18, 2014: Pierre Dion, President & CEO, Quebecor

In addition, ICTC has posted the Digital Economy panel on its YouTube channel.

Whether you were at The 2014 Canadian Telecom Summit or not, all of these sessions provide important summer viewing and a taste of what takes place each year at Canada’s most important ICT event.

Be sure to get on the mailing list for The Canadian Telecom Summit. The 2015 event will take place in Toronto, June 1-3, 2015.

Snacking on digital policy

A little over 5 years ago, I wrote a piece that I called “Twitter is like Coffee Crisp“.

After a Twitter exchange I had this morning with Treasury Board President (and former Industry Minister) Tony Clement, that article came to mind.

I guess it started with me asking why Canada’s Anti-Spam Legislation (CASL) was exempted from the Treasury Board’s red tape reduction rules – rules that call for any new government red-tape to be offset by removing an older administrative requirement.

MHG CASL 1-1

The Minister replied to this post with two different tweets:

CASL saves SMEs billions tweet

and

CASL where's the redtape

Now, in reality, I don’t believe CASL will save anyone any money.

The “billions” to which the Minister is referring is the cost of spam and malicious electronic content. On the government’s Fight Spam website, we see a reference to “spam” as “often a source of scams, computer viruses and offensive content that takes up valuable time and increases costs for consumers, business and governments.”

The introduction of CASL doesn’t mean that we can all stop paying for anti-virus software. CASL won’t reduce the burden on IT departments to invest in countermeasures to safeguard corporate digital assets. Offensive, malicious and harmful content will continue to infect our computers and will threaten even more devices as our “things” become networked, as attendees of The 2014 Canadian Telecom Summit heard two weeks ago from a number of presenters.

CASL will not reduce the costs of safeguarding our digital property any more than 3000 year old laws against stealing have provided financial relief for the costs of insurance and security systems for my home.

So please, don’t tell me that CASL “saves SMEs billions.” I tweeted that I would love to see that economic study.

As to his other tweet that asks “where’s the red tape? You send an email asking recipients to agree to emails“, the Minister must not be aware that CASL prohibits such emails. That was why we were inundated with such requests over the past few weeks and Mr. Clement noted in one of his tweets.

CASL not a surprise

So, a lot of companies got their records caught up and cleaned up and can now send email updates to folks who have explicitly opted into their mailing lists.

But the Canadian Federation of Independent Business says that only 15% of its 109,000 small business owners are aware of all the requirements and 62% of them have taken no steps to comply. So the 5 years to prepare didn’t help Canada’s existing million small businesses prepare. And Industry Canada numbers show there are an average of 100,000 new small businesses created every year. They never had the advantage of getting a CASL-free email blast to try to get explicit authorization to send emails. Just asking for permission is a violation of CASL’s rules.

I suspect that what most Canadians want is a quite different law from what we got.

CASL business model

I agree. But CASL goes far beyond stopping what most of us consider to be spam. CASL goes beyond “constantly send[ing] unwanted emails“. It doesn’t allow a single unwanted email. even if the content is not fraudulent, the sender is not hiding their identity, the sender observes all unsubscribe requests. [For an excellent description of CASL, let me recommend Barry Sookman’s recent CASL Unofficial FAQ blog post.]

So, I agree that our anti-spam laws should be targeting those who have a business model to constantly send unwanted emails. I also have zero sympathy for them. But it is interesting that the politicians gave themselves an exemption from CASL. Was it a matter of them recognizing the burden of the law? Is there a reason why members of parliament are allowed to have a business model that permits them to “constantly send unwanted emails”?

As I replied to Mr. Clement, this talking point (which I have seen before on Twitter) loses its credibility when spoken by people who are exempted from conforming with the law.

MHG CASL credibility

Mr. Clement claims that “35 million consumers disagree with [me].” I doubt it. But I would like to hear from both sides of this debate.

Mr. Clement, as a former Industry Minister, is very familiar with this file. As he noted, the law was passed by Parliament. But, I am left wondering if we Canadians are stuck with digital policies that can fit into 140-character tweets.

Yes, spam and harmful electronic messages cost billions to the economy. But let’s be clear: CASL is not going to remove those costs and “save SMEs billions.” Yes, we should try to protect Canadians from constant unwanted emails. But CASL over-reaches beyond that objective.

On the Industry Canada Fight Spam website, we see noble objectives for CASL:

The general purpose of Canada’s Anti-spam Legislation (CASL) is to encourage the growth of electronic commerce by ensuring confidence and trust in the online marketplace. To do so, the Act prohibits damaging and deceptive spam, spyware, malicious code, botnets, and other related network threats.

I agree with these objectives completely. But we all need to ask: “How did we stray so far?” What we have implemented will not encourage the growth of electronic commerce. It prohibits new businesses in your neighbourhood from announcing their presence electronically, even though such an announcement is completely legal in print form.

CASL censors communications in digital form that are otherwise completely legal. That should concern us all.

How did our members of Parliament lose sight of these objectives when framing the legislation?

As I wrote 5 years ago, Twitter is my Coffee Crisp. It makes a nice light snack, but we still need the main course enabled by this lengthier blog post – much lengthier, in this particular case.

I look forward to your comments.

Digital literacy leadership

Last fall, I wrote about TELUS launching a free program to improve digital literacy and online safety, for children and adults to help advance “Wise Internet and Smartphone Education”.

TELUS WISE will offer seminars and online resources that will help keep all members of Canadian families safer online. It is not just an online resource; TELUS WISE ambassadors will come out to any local community group to conduct in-person seminars on Internet and smartphone safety – a workplace, community centre, school, parenting group or senior’s centre, for example. Individuals can also book a one-on-one session with trained staff at more than 200 TELUS stores. Educational materials will also be available on a secure portal, available to anyone who wants to educate themselves on the safe use of smartphones, tablets and computers.

Two weeks ago, TELUS was recognized by CACP, the Canadian Association of Chiefs of Police, for helping Canadian families stay safe online.

CACP has officially endorsed TELUS WISE, which has already reached more than 350,000 Canadians. The CACP Board of Directors is encouraging policing services to use the TELUS WISE program across the country, making the program materials and resources available to families in their communities.

The TELUS WISE program has two components – one aimed at adults and a second (called “TELUS WISE footprint”) which appeals directly to youth. TELUS regularly schedules free, in-person public TELUS WISE seminars led by specially-trained TELUS team members at convenient public locations. Groups of ten or more can book their own seminars in the workplace, at a community centre, in a school, at a parenting group or seniors’ centre. Individuals can also book one-on-one sessions at more than 200 TELUS stores nationwide. TELUS WISE and TELUS WISE footprint educational materials are available on a secure TELUS WISE portal for anyone interested in self-education on the safe use of smartphones, tablets and computers.

In our opening remarks at The 2014 Canadian Telecom Summit, Michael Sone and I called on the telecom industry to step up to provide the digital leadership that Canada needs.

We need to create the right conditions for Canada to lead in a global digital economy:

  • We need to drive a greater degree of digital inclusiveness for all Canadians, young and old, urban and rural, regardless of their economic station.
  • We need programs to increase digital literacy and access for disadvantaged Canadians.
  • We need to drive increased adoption of Information and Communications Technology in business
  • We need to improve ICT adoption in all dealings with government, especially in improving the quality and efficiency of health care delivery, and
  • Our customers need to be confident that they can engage online securely and with their privacy safeguarded.

… it may be up to those of us in this room, gathered here at The Canadian Telecom Summit, representing the leading stakeholders in Canada’s innovation agenda, to develop and impart the vision to create a Digital Canada.

TELUS WISE is precisely the type of private sector leadership of which we spoke, “to develop and impart the vision to create a Digital Canada.”

The program deserves the recognition it received from CACP.

In the books

So it is now over for another year. The 2014 Canadian Telecom Summit closed today with a number of sessions that each deserve headlines in the business press, but many news outlets will focus on just one story.

So let me encourage you to find write-ups on all of our speakers in the specialty industry journals, such as Cartt.ca and Wire Report. Cartt.ca is providing complimentary access to its site for three months. Be sure to read all the articles about The 2014 Canadian Telecom Summit. You will see why you should subscribe.

Be sure to find sites that also cover today’s opening address by MTS chief executive Pierre Blouin, who delivered a thoughtful talk about the competition enabled by Canada’s regional service providers. We had a panel looking at the digital economy; a panel looking at machine to machine; a CIO / CTO roundtable; keynotes by Michael Murphy of Nokia; and an entertaining and informative conversation between TSN host Michael Landsberg and his boss’ boss, Phil King.

Still, tomorrow morning’s business headlines may belong to our closing speaker, newly appointed Quebecor chief executive, Pierre Dion, who announced that his company is ready and able to become Canada’s fourth national wireless competitor, if the government gets the rules right.

As Paul Bagnell of BNN predicted last Friday, The Canadian Telecom Summit demonstrated that it continues to be the industry’s most important event.

The 2014 event is now history, but you should mark the 2015 dates into your calendar now: June 1-3, 2015. If you are interested in the Canadian ICT sector, you should plan to attend The 2015 Canadian Telecom Summit, June 1-3, 2015, in Toronto.

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