Let’s make a deal

Late yesterday afternoon, TELUS filed its first applications for forbearance: for Edmonton, Alberta and Vancouver, West Vancouver, North Vancouver, Richmond, New Westminster, Newton and Whalley, British Columbia.

Among the most immediately significant aspects of last week’s Cabinet announcement was the removal of restrictions on winbacks and promotions.

Winback rules were introduced by the CRTC to prevent the incumbent telephone companies from targeting new customers of competitors with special offers, which presumably would threaten emerging competition. Given the current state of competition, the government was of the view that the CRTC’s winback restrictions were no longer required.

Want to get your phone company’s attention? Just like trying to cancel your cell phone service, the mere threat of leaving may bring the best deals.

Let the games begin.


Update: [April 12, 1:20 pm]
Bell Canada has now filed applications for Toronto, Montreal, Ottawa-Gatineau, London, Hamilton and Quebec City.

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