Following the season opener, I commented on the complete convergence found in NBC’s 30Rock, an insider view of TV. I observed how the GE / NBC / Universal empire is monetizing their assets in an emerging video-on-demand and download era. The opening episode was product placement to the extreme with the advertiser (GE) that owns the network (NBC) and a show about a fictional network show, while having the script prominently feature a real appliance made by GE.
Last week, we received confirmation that Jessica Schell, VP Digital Media for NBC Universal will be joining our Business Models in a Converged Environment panel at The 2007 Canadian Telecom Summit next month. The panel will also feature Doug Scott, Executive Director of Branded Content and Entertainment for Ogilvy North America and Evan Shapiro, EVP & GM for The Independent Film Channel.
It should be an interesting expansion for telecommunications professionals to look into the world of convergence through the eyes of media executives.
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Canadian Telecom Summit, Ogilvy, IFC, NBC, GE, 30Rock