Videotron sent me a press release this morning announcing that it has now surpassed the half million mark for its cable based voice telephony service.
According to a 2007 survey conducted last March by Léger Marketing, our client satisfaction rating for this product increased to 96%. This high customer satisfaction is related to the fact that a large number of consumers were looking for a reliable alternative to traditional telephone service
Videotron isn’t alone in demonstrating reliability for cable-based voice service. According to Network World, JD Powers’ 2007 Residential Regional Telephone Customer Satisfaction Study is showing:
Cable companies lead the customer satisfaction rankings for telephone service in six U.S. regions for the first time.
The report suggests that cable companies are proving to be “tough competition” for the telcos. In a trend that has also been experienced in Canada, the study found that 86% of cable-based voice subscribers also subscribe to data services from the same provider — an increase from 2006.
Videotron is now adding enhancements to its voice service.
Videotron’s cable telephone subscribers will soon be able to take advantage of the softphone telephone service, allowing them to better manage their calls and all their communications, including video phone service in the near future.
It continues to apply pressure to traditional telco business models. I’ll be suggesting the need for a bold step forward for telcos in a posting over the next few days.