Earlier this week, MTS Allstream announced a renewed focus on the small business market, beginning with Vancouver.
From its press release:
In a small business, there is no IT department, no HR department. Often, it’s the same person doing all of these functions, and more. Allstream Small Business is tailor-made to support just such an environment, and provide a real telecommunications choice to this market. When you add it up, customers can save some money too.
The product seems to start with a premise similar to Bell’s Virtual CIO offering. Based on my discussions with the product prime, the Vancouver launch will provide MTS Allstream with a controlled opportunity to see how well the bundle will work.
The sales model is based on inbound and outbound telemarketing; the idea will be for customers to be assigned their own representative, enabled by a sophisticated CRM in the back office.
MTS Allstream has 60,000 small business customers in its non-ILEC territory already, as well as 40,000 in Manitoba. While I would like to see a couple enhancements to the product bundle, this launch represents an interesting new approach for MTS Allstream.
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MTS Allstream, SOHO, Manitoba