A collaborative approach to newspapers

The GazetteRoberto Rocha of the Montreal Gazette is working on an interesting experiment for new media writing. His blog, TechnoCité, includes a platform for a ‘crowdsourcing’ effort, Your Call Is Important to Us, which asks Canadians to help create a feature story on poor customer service.

I think this is a fascinating concept, rising above and beyond the Sanctuary for the proletariat about which I wrote last month, or the piece a couple weeks ago called A world of mediocrity.

Roberto’s project gathers input from the masses (especially appropriate for the subject of customer service) and still adds the value of the editorial discretion and professional journalism through the offices of The Gazette.

Roberto interviewed me on Tuesday and he has posted the conversation. I think it will be interesting to follow this project.

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