When someone goes into a hardware store and buys nails, the requirement was likely to attach two pieces of wood together. There were a lot of potential solutions available and a good supplier understands how to help customers define their requirements.
A story in today’s International Herald Tribune says that there are major IPTV expansion plans to be announced in Europe this week.
Before people start jumping up and down about whether their country should lead the race, we need to focus on customer requirements.
Is IPTV a service? Is it actually one solution for a more general problem: perhaps better defined as interactive entertainment?
We prefer to remain more technology agnostic – allowing for greater flexibility and competition among competing solutions. A real challenge is in properly defiining customer requirements.