Will Canada’s anti-spam law (CASL) inhibit adoption of new technologies? Will it limit the participation of Canadian firms in exploring innovative new services and business models?
These were real questions that emerged from an exchange on Twitter earlier today.
Is iBeacon legal under CASL? MT @brianjjackson: Market for #iBeacon goes beyond retail. Smart homes, asset tracking http://t.co/qKvER4hN4b
— Mark Goldberg (@Mark_Goldberg) July 14, 2014
As described by Wikipedia, iBeacon is the trademark for an indoor proximity system that Apple calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.
That led to a real question:
Serious question for Canadian #CASL lawyers: Will iBeacon apps need store-by-store explicit opt-in? http://t.co/NhPIoUeEDP
— Mark Goldberg (@Mark_Goldberg) July 14, 2014
Will Canadian development or adoption of beacon (or other technologies) be limited by the broad nature of the restrictions inherent in CASL?