A viral approach to push mobile music

[youtube=http://www.youtube.com/watch?v=o00xESxCWCo]
I received an interesting email today from New York based SX Mobile Media.

They recently shot and launched a new music video for Samsung Mobile called Europe United. Interesting concept. They went to 10 European cities; London, Paris, Berlin, Rome, Prague, Ibiza, Barcelona, Moscow, Edinburgh and Galway and asked regular people to dance in the street.

Those who made it into the final cut of this video won a free Samsung phone.

And now the video is being spread via YouTube with only the lightest mention of Samsung.

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