I noticed an interesting tweet yesterday from SAP:
The future of the telecom industry is all about the customer. What are you doing to become more customer-centric? #MWC14 #telcos
— SAP_Telco (@SAP_Telco) February 26, 2014
My immediate response was to ask “The future?” We shouldn’t be waiting for “the future.” The time to be more customer-centric is “now.”
In the services business, especially in a competitive services business, it seems to me that the industry focus already is all about the customer. At least it should be.
Those companies that can excell at tailoring a suite of products for their customers and delivering a superior customer experience will be the winners.
As SAP asked, what are you doing to be more customer-centric?
We have a session scheduled for Tuesday afternoon, June 17 at The 2014 Canadian Telecom Summit looking at Customer Experience Management.
Early bird rates are still available for The Canadian Telecom Summit, through Friday. Register today!