Before the holidays, an ITAC study reported that 95% of Canadians still turn to traditional media for their trusted general news reporting, despite two thirds of households having broadband internet connections.
More than 80% still rely of conventional media for breaking news.
The study found that only 11.5% believe that online media is unbiased, and 12% believe that online media is accurate. (The news release didn’t report on the trustworthiness of traditional media.)
We will be exploring new media content on a couple panels at The 2008 Canadian Telecom Summit: Consumers in a Multi-screen World and Content & Entertainment over Broadband.
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ITAC, Canadian Telecom Summit