Videotron announced a major milestone today. The Quebec cable company now has a million customers that subscribe to at least 3 of the 4 major products in the company’s portfolion: cable TV; internet access; residential telephone service; mobile phone service).
It is a remarkable achievement especially when you consider some not so distant history.
There was a time that cable TV penetration in Quebec lagged the other provinces. With a majority French language customer base, there was not the same demand for Videotron to retrieve the major US networks, a “community antenna” which served as the fundamental basis for English Canadian cable companies.
Videotron launched its home phone service at a deeply discounted price relative to offers from other cable companies across North America. But Videotron’s counterparts in other markets started with considerably more cable TV customer penetration. Videotron’s approach helped pull through new cable subscriptions.
As of this past June 30, Videotron has
- 1,837,900 cable television customers,
- 1,425,000 of these subscribe to digital cable service
- 1,341,100 high-speed Internet access subscribers
- 347,600 subscriber connections mobile telephone service
- and 1,223,400 households and organizations with cable telephone service
Not everyone hates their phone company or cable company. According to Videotron, “The love story between Videotron and Quebecers continues.” Leger Marketing has found a stellar 98% customer satisfaction rating.
It is worth considering how Videotron has built such a strong reputation with its customers.