For some people, success comes from recognizing what you do well and sticking to it.
For some reason, listening to the testimony of Cogeco CEO Louis Audet at the BDU hearings brought to mind a line by John Kruk of the Philadelphia Phillies, when he was being admonished by a woman for his unkempt appearance during the World Series.
She said that as an athlete, he should think about being a better role model.
He responded, “I’m not an athlete. I’m a professional baseball player.”
Audet pointed out during his appearance that, unique among the major cable companies, Cogeco doesn’t have any specialty broadcast stations in its stable. Cogeco sticks to doing what it does best – running a cable company.
Looking through the list of qualified bidders for the AWS spectrum auction, we can see a lot of cable companies: Eastlink, Videotron, Shaw, Rogers – even small Manitoba cable company, Westman – but no Cogeco.
Cogeco isn’t sitting idly watching the world go by. It also has a voice product and offers high speed internet and it has expanded by investing off-shore in Portugal.