There was a story in Monday’s Financial Post about some new behavioral advertising technology from a company called NebuAd, based in Redwood City. In the article, NebuAd co-founder Bob Dykes said the company is testing its hardware with a number of Canadian ISPs.
We simply map what people are interested in and then sell advertising which is more relevant to their person than previously could be done.
Bob Dykes, NebuAd’s co-founder and CEO, will be speaking at The 2008 Canadian Telecom Summit on June 16 on a panel looking at Consumers in a Multi-screen World.
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