My daughter has always been a fan of the TELUS animals.
I think it started a few years ago with the hippopotamus ads for Christmas.
She was a big fan of last year’s Critter Contest, where the public was asked to vote for the next mascot – the saw-whet owl beat out the pot-bellied pig and otter for the title.
So, when she was waiting to change planes in Istanbul last week, she was reading a news story, that she immediately wanted to share with me.
I knew right away that I had to forward it to my friends at TELUS:
OMG I WANT A BABY MARMOSET COULD YOU DIE FROM THE CUTENESS? AND HOW HAS TELUS NOT CAPITALIZED ON THIS PHONE-SELLING FACE?
You have to admit he is a cute little guy.
I sent out a tweet with her message.
My daughter: “OMG I want a baby marmoset! How has
@telus not capitalized on this ‘phone-selling’ face?”j.mp/O1ggci#CDNtech— Mark Goldberg (@Mark_Goldberg) July 26, 2012
Yesterday I saw that a bunch of folks at TELUS wanted to fulfill my daughter’s wish.
@mark_goldberg We heard one of our fans loves Marmosets. So we adopted one from the WWF on her behalf. Check it out. ow.ly/cH11Y— TELUS (@TELUS) August 2, 2012
There is a page on the TELUS website that tells the story. All of this was done in one week.
There are different ways for companies to deal with social media, engaging with customers in a real time, world-wide focus group.
How effective is your social media strategy?