I have been test driving the new Fido Uno mobile service recently and I have to say that I like it. I have the handset connecting automatically to various WiFi networks; the set up was pretty easy.
The service is a good way to save on long distance charges, but I am left thinking that we should be expecting more. After all, Bell and TELUS really don’t need fancy Fixed Mobile Convergence to deliver a competing service; all that is needed is lower (or no) long distance charges for domestic calls.
If all the customer sees is a reduction in pricing, then it seems like a lot of effort.
Recall my POTS over IP postings [here and here]. [PoIP – don’t you just love a 4-letter acronym that embeds a 4-letter acronym?]
How can service providers leverage VoIP for more than just price advantages?
Markham-based Iristel is trying to find that service mix. They have announced IP Mobiliy Service, integrating hybrid WiFi / GSM phones into business communications, thereby enabling the suite of unified communications capabilities to be available from office phones or hybrid mobile/wifi devices. It is now announcing Iristel IP Mobility, a service that enables users to seamlessly switch between their mobile carrier’s network and fixed lines when moving from one location to another (e.g. car to office).
Iristel IP Mobility’s universal features enable business users to remain productive and active in conference and group calls when out of the office by providing access to all the same telephone features users would have from their desk. It also provides VoIP roaming, enabling subscribers to access fixed line services when away from home or office through wireless VoIP.
Will customers embrace Iristel’s services? What about mobile carriers themselves?
Are these the kinds of services that might let new entrants differentiate themselves?