Back in January, I wrote a piece that spoke of the simple words: cell phones save lives.
I caught a press release from the folks at “411 on Wireless” that talked about an event held yesterday to promote increased accessibility to prepaid phones as an affordable choice for a “cell phone security blanket” for the elderly.
We have seen various prepaid plans that target our teens; the youth market is sexy and fun and predisposed to try out lots of high margin discretionary services.
While the elderly are among those most likely to benefit from access to a mobile device, they are also among the age groups least likely to have one.
The question is whether service providers will look at special packages for seniors’ emergency access?