In an article called The rise of Facebook activism, Paul Jay of CBC Online raises questions about on-line activism.
Among the points I raised in the story was whether there is sufficient understanding of on-line polls.
In the old days, businesses used to operate on the assumption that if they got one angry letter from a customer, it meant there were 10 more people out there who likely felt the same way. But with an online poll, you have no idea how many people it represents. Does an online vote represent 10 people, or does it even represent half a person?
It would be nice to see some academic research on this.