When I entered the departure area of Ben Gurion airport in Tel Aviv on Tuesday evening, my cellphone received a text message.
The message came from Cellcom, the carrier from which I have an Israeli SIM card. The text informed me that my phone would continue to work for me while I am outside Israel and that there are discount packages available.
I thought it was most interesting to have seen that my location served as a trigger to generate the message.
In this particular instance, the message came from the wireless service provider itself, not a third party advertiser. How would users respond to location based advertising starting to beep their phones? Are network information messages a way to start preparing consumers for another screen to be targeted by advertisers?