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On Friday, I wrote a little piece about a novelty 3G data stick developed by Huawei to capitalize on World Cup fever later this year. Let’s face it, now that Canadian businesses have gotten used to reduced productivity due to Olympic events being a distraction for the past two weeks, we have about 100 days until FIFA fills our screens and big screen TVs appear in the food courts of the office towers starting June 11.

From the Vancouver Olympics, we know that communications technologies have changed the way major events are being experienced by people around the world. We are watching and replaying the events we want to see wherever we happen to be, driving far more data across wireline and wireless networks.

So that brings us to the next big global sporting event, which will be the World Cup in June.

It happens that The 2010 Canadian Telecom Summit is also taking place in June – our event runs from June 7-9, finished in time to let everyone get back to work at watching the action on-line and on our mobile devices. Huawei will again be returning with a senior executive delivering a keynote address. Wen Tong, based in Ottawa, is Global CTO for Huawei Wireless and he is speaking on Monday, June 7.

Huawei Technologies has quickly become the world’s second largest telecom-equipment provider and Canada represents an important beach head for its North American market presence. Huawei was recently named the fifth most innovative company in the world for 2010, behind only Facebook, Amazon, Apple, and Google. It is an interesting list – I am interested in your comments.

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