AT&T; was one of the main sponsors of Thursday night’s US college football championships held at the Rose Bowl in Pasadena. If you were watching the game, I was the guy wearing a Texas Longhorns baseball cap and T-shirt.
Throughout the game, commercials for its 3G network coverage appeared on the scoreboard video screen. Unfortunately, there was no coverage in the Rose Bowl stadium area. The best any of us could receive was EDGE.
Providing a reliable 3G experience would have been an engineering achievement: there were nearly 100,000 fans in the Rose Bowl and about the same number watching from the tailgate parties outside.
Note to file: Marketing – be sure to coordinate with Network before running ads on scoreboards in sports stadia and arenas.