In a recent posting on one of his blogs, Mark Evans writes about “Why Social Media Fails“. He says that it is too easy to overlook the limitations of social media tools.
Facebook, Twitter, blogs, et al are weapons you can add to a communications, marketing and sales arsenal as opposed to silver bullets that can solve or fix your business challenges.
We have a panel looking at Social Media in Business and Society at The 2009 Canadian Telecom Summit. The panel features a diverse group of panelists from Google, MSN, Ryerson and Zoocasa and it will be moderated by David Jacobson of PwC.
Have you registered yet?