Last December, Rogers wrote to the CRTC looking for a declaratory ruling that text messages and multi-media messages should be captured under the Do Not Call List (DNCL) rules.
The CRTC has rejected the application – not even willing to look at the issue since the government has introduced Bill C-27: the anti-spam legislation (ECPA: the Electronic Commerce Protection Act).
Unlike email spam, there is a direct cost to many consumers for receiving unsolicited incoming text messages.
Who knows when (or if) the new legislation will be passed. It appears that the CRTC has sidestepped an opportunity to provide an enforcement tool.