Getting personal

Telecom SummitThe increased personalization of communications is a recurring theme for many of the industry changes that will be explored at The 2009 Canadian Telecom Summit, which opens a week from Monday.

In a briefing last Friday, Rogers CEO Nadir Mohamed touched on this trend that can be observed in how we are using many of our communications services.

As we migrate from wired home phones to wireless mobile, the device and phone number become attached to a person rather than an address. Trends in on-demand video or video downloading gives individuals control over scheduling that was formerly the domain of the network.

What do these trends mean for capacity planning? How do service providers accommodate the individual within a household from a customer service perspective, in offering bundles, in providing access to account information?

Nadir Mohamed is the opening keynote speaker at The 2009 Canadian Telecom Summit. Sessions throughout the conference will explore these trends and much, much more.

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