AT&T’s 5-year universal broadband target

100%

In a filing to the Federal Communications Commission released late on Monday, AT&T; set a target for 100 percent broadband availability in the United States by 2014.

Included in the plan are some points that caught my eye, including a recognition that work needs to be done on the demand side.

of those that do have access, nearly half of them do not purchase it for a range of reasons, including lack of necessary Internet-enabled devices, affordability issues and relevancy. While setting a goal of achieving universal access should be part of a comprehensive national broadband strategy, an inclusive approach must emphasize the critical importance of increasing broadband adoption.

To address the demand side, the plan includes a call for providing training and public access to broadband services; economic assistance for the acquisition of broadband services and equipment; and incentives for the development of technology and content aimed at specific users’ needs.

More details are expected to be released on AT&T;’s Public Policy website.

Building Broadband, is the topic of a special panel at next week’s The 2009 Canadian Telecom Summit.

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