Telecom’s bad rap

The telecom segment is one of the least regarded, according to The Reputation Institute. The problem is blamed on a failure by operators to explain anything about themselves beyond the network and the services, which often disappoints.

The Managing Director of the Reputation Institute, Anthony Johndrow said:

People have very high expectation that the phone’s going to work without bugs, that the infrastructure’s there for conversations to be crystal clear, no dropped calls, and that the broadband’s going to be fast — none of which is true in wireless all or even most of the time. So it’s uncommon for people to be truly happy with service they get from their cell provider.

I found it interesting that this story is about US carriers, but ask the question about whether Canadian service providers would rank differently.

Are services so complex that they are bound to disappoint?

It is a subject worth exploring next week at The 2009 Canadian Telecom Summit, which opens on Monday.

Have you registered yet?

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