Some folks are apparently upset that Rogers is inserting an information frame onto the top of some users’ web browsers. It is an added frame to let users know that their usage is bumping up close to the maximum under their plan or to let the user know that their old anti-virus software is about to expire.
How would you tell your customers that there is about to be a problem? With 1.6M internet subscribers, the alternative is to wait for tens of thousands of extra calls to the call centre after people get sticker shock from the extra usage charges or call technical support to find out why their free software isn’t working.
It is hardly a case of interfering with the webpage. From what I have seen, the message is directly associated with important information about the customer’s internet access service. Maybe the market research was correct that Rogers has found an acceptable and effective way to target those using its services?
Just like when the issue first arose in late 2007, this latest kerfuffle is much ado about nothing.