You would think that service providers would want to work at least as hard retaining existing customers as they do acquiring new customers off the street.
But many times, mobile wireless subscribers get frustrated when they find out that the upgrade price for a new phone is much higher than the offers available to new customers. It has often seemed as though service providers weren’t looking after their loyal customers as well as they took care of potential customers who have already proven that they are willing to switch.
I am sure many of you have seen offers for Blackberries or other smartphones available to new customers for free or low prices, but when you call to upgrade your old equipment you learn that the prices for existing customers are much higher.
No more for Rogers. A note I received describes the new policy:
Rogers customers will now be eligible for the same pricing as new customers on all devices at 24 months since initial activation or last upgrade.
Customers with a higher average monthly spend may be eligible for smartphones even sooner. After 12 months, there is some form of discount available.
Customers who want to determine their device eligibility can visit a retail location, go to MyAccount on Rogers.com or call the contact centre.