Building global communities are themes discussed by disciples of Marketing 2.0. Global communities – connecting over the internet, collaborative work tools – you know the mantra.
Recently, a number of family members were commenting that there haven’t been any new jokes coming into our inboxes recently. The same jokes are being recycled.
Anyone else notice that? I think this is noteworthy. My late Uncle Norman used to say that you either need new jokes or new friends. When the entire world is connected, you can’t get new friends; you have them all.
Does this mean that we have already circulated all the jokes?
I’d like to see a couple economics students look at this: run a regression analysis over time, looking at growth in internet penetration, total jokes received in inbox, jokes that are new, jokes worth forwarding.
Is this a leading indicator that the internet has peaked?