Andreas Bernhardt, a member of the Group Executive at Siemens spoke toward the end of day 2 of The Canadian Telecom Summit.
He spoke of Generation X, the post-boomers who roughly cover those born in the 70’s, comfortable and generally raised with computers and technology. But more significantly, he spoke of Generation @: kids with a presumptive knowledge and expectation of the impact and capabilities of information and communications.
Siemens, as an enormous global power, active in a wide array of sectors: healthcare, electronic and automation control, telecom, power, transportation. Among the kinds of things this level of diversity allows is active involvement in machine to machine communications. Understanding the implications of intelligent homes.
I found it interesting that a number of the international speakers, including Sebastiano Tevarotto of HP, and Andreas Bernhardt, spoke of radical simplicity: enabling users to access radically innovative services, without a hint of the enabling complexity facing the end user.