We have written before about how some companies are able to profitably identify niche opportunities in telecom and offer service to their customers.
Telehop, the company behind the $1 per call 10-10-620 service and the discount dial-around by-the-minute service 10-10-100, has announced advertiser-supported, free directory assistance.
Initial advertising partners include Toronto Honda and Omni TV.
According to Telehop President Ruth Bartholomeusz,
The service works very much like normal directory assistance. Callers dial 10-10-620-0 or 10-10-100-0 and go through an automated system that will play an advertising message before they are asked for the location, type of listing and listing name.
Telehop (TSX-Venture: HOP) seems to be successful at identifying niche opportunities and offering value to customers, operating with no debt and growing steadily.